Upgrade Smart Shopping and Local campaigns to Performance Max - Google Ads

-

Upgrade Smart Shopping and Local campaigns to Performance Max


Most Smart Shopping and Local campaigns will be upgraded to Performance Max in 2022. With Performance Max, you’ll get all of the same foundational features you already have with Smart Shopping and Local campaigns. Plus, you’ll gain access to new inventory and automation insights, all from a single campaign. This article will cover important details about the upgrade, including the timeline, benefits of Performance Max, and answers to frequently asked questions (FAQs).

Note: New inventory will come to campaigns with store goals in late 2022.

Benefits of Performance Max campaigns

  • Goals-based campaign type maximizes your marketing objectives across all Google Ads inventory: Include your business goals as the primary target for Performance Max, and let Google Ads automation find your customers wherever they are across Google properties.
  • Serve on additional Google Ads inventory: Performance Max ads are eligible to serve on YouTube, Display, Search, Discover, Gmail, and Maps.
  • Optimal machine learning for stronger performance: Performance Max uses the best of Google Ads machine learning and attribution technology to help deliver better performance.
  • Unlock time to focus on strategic performance drivers: Simplified campaign management and automation save you time, so you can focus on more strategic and impactful optimizations.
  • Increase conversions: Retail advertisers using Performance Max have an average 12% increase in conversion value at the same or better return on ad spend (ROAS) when upgrading from Smart Shopping campaigns. Advertisers with an offline-only conversion goal will have comparable performance with their Local campaigns.
  • More robust reporting: The Insights report provides audience and other insights not currently available in Smart Shopping and Local campaigns reports.
  • Equivalent features as Smart Shopping and Local campaigns: Performance Max has equivalent features to Smart Shopping and Local campaigns, plus additional functionality and inventory.

Upgrade details

Upgrade timeline

You’ll be able to upgrade your Smart Shopping campaigns using our self-upgrade tool in Google Ads starting in April. You’ll be able to upgrade your Local campaigns starting in July or August. The tool gives you options to upgrade specific campaigns or all of your campaigns at once. You’ll be notified in Google Ads once the upgrade tool becomes available to you.

If you choose not to upgrade early, most Smart Shopping campaigns will be automatically upgraded between July and September, and your Local campaigns will be automatically upgraded between August and September. Once your campaigns are automatically upgraded, you’ll no longer be able to create new Smart Shopping or Local campaigns.

Your campaign settings, such as goals, budget, bid strategy, creative assets, and product targeting, will automatically transfer to Performance Max. You’ll also be able to add audience signals to speed up the machine-learning optimization process. 

After the upgrade, we recommend adding additional creative assets, such as text, images, and videos, to your Performance Max campaign to enable serving on additional inventory. 


What happens after the upgrade to Performance Max

After you upgrade to Performance Max, your Smart Shopping or Local campaigns will be automatically changed to “Removed” status. You won’t be able to edit or reactivate your Smart Shopping or Local campaigns, but you’ll still have access to the historical data for your Smart Shopping or Local campaigns in your Google Ads account.


Self-upgrade

How to upgrade your Smart Shopping or Local campaigns to Performance Max


You can upgrade your Smart Shopping or Local campaigns to Performance Max directly from the “Campaigns” page, from the “Recommendations” page, or in one click from a notification in your account.

Comments

Post a Comment

Popular posts from this blog

List of Countries where Forex Trading Legally Allowed, Restricted, or Banned?

-
Image
A review of forex trading online can only be perfect with reviewing the state of forex trading worldwide. Where is forex trading online allowed? What countries have limitations on forex trading online and where forex trading is forbidden? Here is a short list of countries that fit these three classifications. Countries where forex trading is allowed legally. United States United Kingdom Italy Germany Indonesia Bulgaria Switzerland Romania Cyprus Australia Canada Japan Malta Most countries in Central and Eastern Europe Countries where f orex trading is restricted Forex trading is permitted in these countries, but with restrictions from the central governments. These limitations border on the amount of money that can be transferred to a broker for trading, how much can be kept in foreign currency in a domiciliary account, and how forex is accessed for trading purposes. These restrictions could also be due to anti-money laundering laws. China Nigeria South Africa Russia Ukraine Egypt Coun
Read full Article

Best Countries for Forex Trading?

-
Image
Forex trading has the clear advantage of being a full-time job that can be done anywhere with an internet connection. As a Forex trader, you cannot have a boss, avoid the stressful commute to work, and not be tied down to a specific location. You can work from anywhere, so why not choose the best place? Usually, what’s best depends a lot on the person. But there are some common considerations you should probably make as an FX trader that we can follow to make a few suggestions. Depending on where you live, Forex trading can prove to be anything but successful. This is thanks to something called capital gains tax. This tax is liable for any profit from selling financial holdings or property, bonds, and stocks. It is also the main thing you must check when considering moving to another country and being a Forex trader. Many foreign FX brokers welcome US residents and are located in convenient countries – it would be a shame to skip considering them, especially if you want to be a full-ti
Read full Article

Top TrueCaller Alternatives in Pakistan: Your Guide to Reliable Caller ID Apps

-
Image
Top True Caller Alternatives in Pakistan: Your Guide to Reliable Caller ID Apps Truecaller, a globally recognized app, has redefined how we handle phone calls and manage contacts. Originating in Sweden, this innovative platform has become a staple for users seeking to identify unknown callers and filter unwanted communication. At its core, Truecaller offers robust Caller ID services, allowing users to see the name of the person calling them, even if the number isn't saved in their contacts. This feature is particularly useful in avoiding spam or scam calls.  Furthermore, Truecaller boasts a powerful spam-blocking functionality. Users can report numbers as spam, contributing to a vast database that helps others identify and block nuisance calls. The app also allows for searching numbers, allowing users to identify unknown numbers before returning calls. Another notable feature is its integrated messaging service, which enables users to chat and share media within the app, offering a
Read full Article