Upgrade Smart Shopping and Local campaigns to Performance Max - Google Ads
Most Smart Shopping and Local campaigns will be upgraded to Performance Max in 2022. With Performance Max, you’ll get all of the same foundational features you already have with Smart Shopping and Local campaigns. Plus, you’ll gain access to new inventory and automation insights, all from a single campaign. This article will cover important details about the upgrade, including the timeline, benefits of Performance Max, and answers to frequently asked questions (FAQs). Note: New inventory will come to campaigns with store goals in late 2022. Benefits of Performance Max campaigns Goals-based campaign type maximizes your marketing objectives across all Google Ads inventory: Include your business goals as the primary target for Performance Max, and let Google Ads automation find your customers wherever they are across Google properties. Serve on additional Google Ads inventory: Performance Max ads are eligible to serve on YouTube, Display, Search, Discover, Gmail, and Maps. Optimal mach