Small businesses trends to adopt digital marketing in 2021
2020 was a hard year for small businesses because of the global pandemic. small businesses were forced to be responsive and survive in 2020. As a result, more small businesses quickened their digital transformation efforts to quickly and effectively reach customers online. Through all of the confusion, key marketing trends developed that will impact the way small businesses work in 2021. Here is my foresight for how these trends will play out this year: Small businesses put their foot on the gas to digitally transform According to the Small and Medium Business Trend Report from Salesforce Research, one in three small business leaders said that the pandemic has quickened their digitization drives, and more than half of growing small businesses said technology drives their customer intercommunications. Brick and mortar small businesses that once depended on a physical presence changed to the times and pivoted to eCommerce. Also farming businesses that nevermore lodged an online appear