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Top 10 Reasons Why You Should Hire a Professional PPC Expert In the battle for marketing dollars, SEO and PPC (pay-per-click) are in constant competition with one another. As Google changes its algorithms, companies find themselves competing against moving goal posts. SEO can be a slow process, and businesses in competitive industries may never be able to hold onto the number one rankings they desire. That’s why more money is funneled into PPC advertising. PPC advertising has the potential to deliver targeted traffic, but it takes technical know-how to do it properly. Even marketing veterans can make mistakes when they enter into a new market or start selling a new product with PPC. It takes an expert PPC analyst to review every possible facet of your account, looking for ways to improve on the copy and the landing page. If you’re thinking of setting up your own Google AdWords account, don’t. There’s a reason PPC professionals charge a fee for management. If you’re new

Google is testing images in search text ads The test was spotted on mobile over the weekend. Google is running a new image test in search ads. An image from the landing page appears to the right of the description area of the text ad. Sergey Alakov tweeted a screen shot of the ad test over the weekend. A Google spokesperson told Search Engine Land, “We’re always testing new ways to improve our experience for our advertisers and users, but don’t have anything specific to announce right now.” Alakov is based in Toronto, Canada. I have not been able to replicate it, and it’s not clear how widespread the test is or what verticals are included besides automotive. Google has gone through several iterations of testing images in search ads over the years. Currently, it is beta testing images in Sitelink extensions in a feature called Visual Sitelinks. Last year, Google launched large format mobile ads for automotive makers featuring a carousel of images of car models.

Digital Currency Bitcoin Digital Currency Bitcoin and other significant cryptocurrencies faced a hard time today  Bitcoin has been on a tear this past with the worth of the cryptocurrency jumping from $8,000 to just about $20,000. Well, that run hit associate rough finish nowadays because the value crashed the maximum amount as twenty-three p.c on Coinbase. The worth concisely swaybacked below $12,000 on some exchanges at around 7:30 am London time. The drop — that wiped over $4,000 from the worth of bitcoin for one purpose was the very best share loss important that bitcoin has seen this year. The cryptocurrency was valued at merely $998 on January one 2017, and it soared to a record high of nearly $20,000 on some exchanges earlier in the week.